The Ajman Government Media Office has announced the launch of 6 specialised executive guides to translate the emirate's government media policy into practical procedures and processes, in a move aimed at strengthening the integration of the government media system, unifying professional practices, and raising the efficiency of media and communications teams across government entities.
The executive guides cover: the Digital Platforms Media Guide, the Media Relations Regulatory Guide, the Media Monitoring and Analysis Guide, the Crisis Media Management Guide, the Official Spokesperson Guide for the Emirate of Ajman, and the Media Content Guide.
The guides cover all areas of government media work, from content production, digital platform management, and media relations, to monitoring, analysis, and measuring media impact, through to crisis media management and enhancing the readiness of official spokespersons — contributing to the development of a more integrated and efficient government media system.
Mohammed Abdullah Al Kaabi, Executive Director of the Ajman Government Media Office, affirmed that the launch of the executive guides represents a new step in the development of the emirate's government media system, and embodies the transition of government media policy from its regulatory framework to the stage of institutional implementation.
He said that the office is working to build an integrated government media system grounded in clear professional standards and keeping pace with the rapid transformations in the media and digital landscape, noting that the 6 guides represent practical tools to support government entities and media and communications teams, and to enhance their capacity for planning, response, and effective engagement with various audience segments.
For her part, Amal Ibrahim Al Bloushi, Director of the Media Development Department at the Ajman Government Media Office, said the guides were designed to serve as practical and flexible references that support media and communications teams in performing their daily tasks, providing them with clear methodologies and procedures across all areas of media work.