Influencer HQ — the first influencer hub in the UAE and the Middle East, operating under the Vejineers Group — organised a hands-on workshop in partnership with Canva aimed at empowering content creators to employ artificial intelligence tools in producing professional digital content, thereby enhancing content quality, boosting production efficiency, and keeping pace with rapid developments in the creator economy.
The workshop forms part of Influencer HQ's efforts to develop the content creation ecosystem in the region and enable creators to benefit from the latest solutions offered by leading global technology companies, harnessing them to produce content that is more creative, impactful, and far-reaching.
Ahmed Iqbal, General Manager for the Middle East, North Africa, and Pakistan at Canva, said the partnership with Influencer HQ reflects the platform's commitment to supporting the creative community in the region, stemming from its vision of empowering everyone to design through AI-powered tools that make content creation easier, faster, and more efficient.
He added that the tools showcased during the workshop represent a transformation in the way creators approach digital design, enabling the production of professional content for multiple platforms in record time while maintaining visual identity.
He affirmed that collaboration with Influencer HQ will continue to deliver programmes that meet the needs of content creators in the region and strengthen their ability to compete in a digital market where content quality and speed of production are increasingly important.
For his part, Hussein Al Atouli, Director of the New Media Academy, stressed that organising the workshop is part of Influencer HQ's strategy to consolidate the UAE's position as a global hub for the creator economy, by building an integrated environment that provides content creators with the latest technologies and enables them to focus on their creative mission while benefiting from AI solutions that save time and effort.
He added that Influencer HQ is working to keep abreast of global technological developments and equip talents in the region with professional tools that enhance their capabilities and help transform them into digital entrepreneurs equipped with the skills needed to compete globally.
The workshop focused on training participants in a range of AI-powered design tools within Canva that help accelerate content creation and simplify production stages, alongside a showcase of smart design shortcuts and advanced workflows that help creators turn ideas into professional visual content within minutes.
Participants received hands-on exposure to a range of tools, including Magic Design for generating complete designs based on a text description or image; Magic Edit for replacing elements within images; Magic Grab for moving elements, people, and products within an image; and Magic Expansion for extending image boundaries using AI techniques.
The workshop also included training on rapid production tools such as Bulk Create for generating large batches of content for multiple platforms while maintaining visual identity, as well as tools for removing backgrounds from images and videos.
Further sessions covered adding cinematic effects and an introduction to Brand Hub for managing visual identity and building an integrated library of digital assets, ensuring content consistency across various platforms.
The workshop featured live demonstrations and real-world use cases that illustrated to participants how to transform ideas into professional visual content, leverage AI tools to accelerate production, raise output quality, and enhance competitiveness in the digital content market.