Dubai Media Incorporated has won two awards at the Asia Pacific Broadcasting Plus Awards 2026, in the categories of "Multi-Platform Campaigns – United Arab Emirates" and "Digital Content Platforms – United Arab Emirates". The recognition honours the organisation's efforts in developing innovative digital content strategies and multi-platform storytelling, reflecting Dubai Media Incorporated's commitment to delivering impactful media experiences capable of reaching audiences across various television and digital channels.
At the ceremony held in Singapore, attended by a select group of media industry leaders and experts, Dubai TV — part of Dubai Media Incorporated — was presented with the "Multi-Platform Campaigns – United Arab Emirates" award for its digital campaign for the programme "Who Wants to Be a Millionaire". The campaign successfully expanded the programme's digital presence through a diverse range of content designed specifically for social media platforms, alongside behind-the-scenes material and interactive experiences that deepened audience engagement.
The campaign, executed by a 4-member team, achieved a wide reach exceeding 17 million, while its most successful video clips surpassed 1 million views.
The campaign also recorded notable growth in engagement rates in terms of likes, comments and shares, reflecting its success in broadening the programme's audience base and strengthening its presence across digital platforms.
Dubai Media Incorporated also won the "Digital Content Platforms – United Arab Emirates" award for the short historical documentary programme "A Minute Through Time", in recognition of its success in delivering innovative and engaging historical and cultural content suited to the nature of digital platforms.
The programme relies on episodes no longer than 1 minute, combining brevity with depth of knowledge, helping to simplify historical and cultural information and present it in an engaging style that suits audience interests.
Within a short period of its launch, the programme published 74 digital pieces and achieved more than 2,300 interactions across digital platforms, strengthening the presence of historical and cultural content in the digital space and contributing to the expansion of its reach to audiences through contemporary creative methods.
Commenting on this achievement, Mohammed Sulaiman Al Mulla, CEO of Dubai Media Incorporated, affirmed that these awards embody the organisation's commitment to developing innovative media experiences capable of engaging audiences across various media platforms, in line with its goals of cementing Dubai's position as a leading regional and global hub for media innovation and content creation.
"In an era of rapidly evolving content production, Dubai Media Incorporated continues to focus on producing high-quality content that combines creativity, modern technologies and impactful storytelling, enabling us to reach audiences and allow them to engage with our content."
"This achievement reaffirms the success of the organisation's strategy and its direction towards investing in digital transformation, content innovation, the adoption of emerging technologies, and the development of audience-centric content, contributing to the expansion of the reach of its productions and programmes and enhancing their impact."
The Asia Pacific Broadcasting Plus Awards celebrate leading entities and organisations that contribute to reshaping the broadcasting and media industry through technological innovation, digital transformation and engineering excellence.
The awards also honour projects and initiatives that play an influential role in shaping the future of the broadcasting and media sector in the Asia Pacific region.