Brand Dubai, the creative arm of the Dubai Government Media Office, in collaboration with the Dubai Department of Economy and Tourism, has announced the launch of the sixth season of the #DubaiDestinations summer campaign. The campaign was originally launched in 2021 by Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, and runs from 7 July to 31 August, spotlighting the most prominent destinations, events, and experiences that make Dubai an exceptional destination during the summer season.
The campaign includes a wide range of offers and discounts at a number of distinctive entertainment venues and hotels, alongside specialised digital guides, interactive videos, and varied opportunities to take advantage of special accommodation deals and explore the city's most prominent landmarks and activities throughout the season.
The campaign also showcases Dubai's wealth of indoor entertainment destinations, beaches, water parks, children's facilities, and world-class hotels and resorts, as well as its advanced infrastructure and cultural landmarks, which reinforce its status as a fully integrated year-round destination.
The Dubai experience
Ahmed Al Khaja, Chief Executive Officer of the Dubai Festivals and Retail Establishment, an entity of the Dubai Department of Economy and Tourism, said: