'Alam Mudhish' (Amazing World), one of the largest indoor entertainment destinations in the region, returned yesterday for its 27th edition, bringing quality entertainment filled with fun and learning to Dubai and offering inspiring experiences and unforgettable moments for families of all ages.
The events are held at the Dubai World Trade Centre (Sheikh Saeed Halls 1, 2 and 3) and run until 23 August.
The event is organised by DXB Live, the Dubai World Trade Centre's specialist arm for interactive experiences, in partnership with the Dubai Festivals and Retail Establishment, making it one of the highlights of the Dubai Summer Surprises calendar.
'Alam Mudhish' this year features more than 103 rides and games, alongside entertainment activities spread across 9 different zones, as well as more than 25 live entertainment shows weekly and a workshop running throughout the season.
Building on the remarkable success of the 2025 edition, the 27th instalment is bigger and more diverse, with free daily admission giving families the chance to enjoy one of the region's premier indoor entertainment destinations.
Visitors will enjoy a comprehensive experience featuring a wide range of games, activities, and attractions through the smart payment card system 'Tap Card', which allows credit to be topped up easily at any time during the visit, ensuring a seamless and enjoyable experience for all family members.
In keeping with the UAE's Year of the Family, 'Alam Mudhish' offers a broad range of diverse entertainment activities to strengthen family bonds, giving parents and children the opportunity to play, be creative, and create happy, fun-filled memories all in one place.
With free admission for all, visitors can enjoy 'Alam Mudhish' while paying only for select rides and activities inside the air-conditioned indoor destination. The event also provides 6 hours of free parking for all visitors when they validate their visit at 'Alam Mudhish'.
'Alam Mudhish' this year includes more than 103 rides and games, alongside entertainment activities spread across 9 different zones, as well as more than 25 live entertainment shows weekly and a workshop running throughout the season.
'Alam Mudhish' features a unique animated collaboration bringing together the globally renowned character Baby Shark and Dubai's beloved characters Mudhish and Dana. Through an engaging narrative, the collaboration shines a spotlight on Dubai's most famous landmarks, including Al Seef, Dubai Frame, Palm Jumeirah, the Sky Views platform, Burj Khalifa, and the Dubai Fountain, reinforcing the city's status as an ideal family destination through an exploratory journey in which Baby Shark visits Dubai for the first time, accompanied by Mudhish and Dana.
This unique live experience allows children to actively participate in a variety of activities including competitions, dance challenges, and interactive storytelling, all set to the beloved songs of Baby Shark and the lively, upbeat music of Mudhish.
This year's events list includes a new lineup of free and paid zones catering to visitors of all ages.
Paid zones include the Al Ahli Theatre and a full-format cinema, while free zones include Planet of Entertainment, government entity shows, an interactive singing segment with Mudhish and Dana, and the Dubai TV platform, ensuring enjoyable experiences suitable for all family members.
Throughout the season, 'Alam Mudhish' presents a distinguished selection of live shows, including Alam Mudhish Planet Airlines, Mudhish Robotics Lab, Alam Mudhish Marine Explorers, Alam Mudhish Jurassic World, Baby Shark, Between Two Lines, Science Academy, The Magic Box, and Professor Abracadabra.
Each show takes audiences on a unique journey through interactive performances, engaging storytelling, and captivating characters designed to spark imagination and delight visitors of all ages in an atmosphere full of fun and excitement.
The food area at 'Alam Mudhish' this year offers appetising options to satisfy all tastes, from refreshing cold drinks to warm snacks, in a vibrant atmosphere.
The area comprises 19 restaurants and cafés offering a wide selection including Turkish ice cream, family-friendly snacks, and traditional sweets presented in classic-style packaging, while supporting local talent and entrepreneurs.
Getting to 'Alam Mudhish' is easy and convenient; visitors can use Dubai's safe, reliable, and affordable public transport network, with easy access via the Dubai Metro, multiple bus lines, and taxis available throughout the city.
For those who prefer to drive, the Dubai World Trade Centre offers extensive and comfortable parking across 6 paid car parks and 2 free car parks, along with valet parking on site. Dedicated parking spaces equipped with electric vehicle charging stations are also available.