Source: Smart Analytics Global (SAG Wearable 360), June 2026.
Apple continued to lead the true wireless stereo (TWS) earphone market in the first quarter of 2026, capturing 23% of total global shipments, while further cementing its dominance in revenue with a 44% share, driven by the premium pricing of AirPods.
Global market shipments also grew 4% year-on-year, with total shipments forecast to reach 344 million units by the end of 2026.