Sharjah Summer 2026 promotions, organised by the Sharjah Chamber of Commerce and Industry and the Sharjah Commerce and Tourism Development Authority, have attracted strong visitor turnout since the launch of their events on 1 July across all cities and areas of the emirate. Shoppers have shown notable enthusiasm for the seasonal discounts, which run until 15 September and include exclusive offers on leading local and international brands at shopping centres, markets, and stores throughout the emirate, in strategic collaboration with a number of government entities, private sector partners, and strategic allies.
The Sharjah Summer promotions bring together more than 55 partners from the public and private sectors under one umbrella, offering more than 60 tourism packages and products designed to suit different age groups and interests, alongside more than 700 prizes set aside by the campaign for shoppers and visitors throughout its duration.
This season's events, running for the first time over 114 consecutive days, see the participation of a large number of hotel establishments, major shopping centres, retail outlets, and tourism and entertainment destinations across the emirate.
Hotel offers had launched early on 25 May with attractive discounts on accommodation and hospitality, followed by the wide-ranging exclusive discounts currently ongoing in the retail sector.
This year's promotions give shoppers and visitors the opportunity to benefit from exclusive discounts and offers of up to 75% on a variety of products and goods, including fashion, perfumes, accessories, electronics, and home products, as well as special offers at restaurants, cafés, and hotel establishments at competitive prices.
Khalid Jasim Al Maddaf, Chairman of the Sharjah Commerce and Tourism Development Authority, affirmed that the Sharjah Summer 2026 promotions come within the framework of the Authority's efforts and those of its partners to deliver a comprehensive summer season that reflects the diversity of tourism and entertainment assets the emirate has to offer, and reinforces its position as a preferred destination for families and visitors from within the country and abroad.