US technology company Meta Platforms is entering the world of computer games with the launch of a new app called Pocket, which allows users to create small interactive apps and games using artificial intelligence commands.
The Pocket app, which emerged from Meta's acquisition of the Gizmo gaming platform team earlier this year, describes itself as "a creative platform for creating and sharing small interactive apps." The app also provides a scrollable feed displaying interactive apps created by other users.
Tech Crunch, which specialises in artificial intelligence topics, noted that screenshots of the app on the Google Play Store show a strong resemblance between it and the original Gizmo app, which remains available in the store.
As with Pocket, the Gizmo app also allows users to employ written AI commands to create small interactive experiences and includes a feed for exploring others' submissions.
Alessandro Paluzzi, a reverse-engineering specialist who regularly uncovers new apps and features within existing applications, noticed the Pocket app appearing several days ago and posted a Play Store screenshot of it on the social media platform X.
However, data from app analytics firm AppFigures indicates that Pocket was first launched on 29 June on both the App Store and Google Play. Pocket is yet another example of Meta's drive to deploy AI content-creation tools on a wider scale.