German group Siemens Energy announced on Tuesday that it will change its name to Omtera in the future, a move aimed at strengthening the brand's independence following its separation from parent company Siemens, with the gradual transition set to begin this year and take approximately 18 months.
The group said the new name was chosen to serve as an independent brand suitable for global use, noting that it is an invented name with no specific linguistic meaning — a common approach in corporate rebranding efforts worldwide, designed to facilitate trademark protection and market reach across different countries.
The name change represents one of the final steps in Siemens Energy's separation from the Siemens group, having retained the Siemens name in recent years under a licensing agreement. That agreement allowed the new company to use the protected trademark for 10 years in exchange for fees tied to sales volume, with licensing costs reaching approximately 300 million euros last year.
Siemens Energy had previously announced it would not renew the name-use agreement, which is set to expire in 2030, prompting the company to move toward building an independent commercial identity.
Chief Executive Christian Bruch said the timing of the name change comes as the group's position has improved, stating that the company